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Sony Goyal

Known to students as SoGo Sir. IIM Ahmedabad alumnus, Quant and DILR faculty, and the mentor behind the SoGo100 batch.

Mr Sony Goyal, an alumnus of IIM Ahmedabad, is the founder of the social organisation Prayaas. He also works as Director at My Career, Bathinda, providing education and guidance for success-oriented careers.

Before moving into social entrepreneurship he worked with the Godrej Group as State Head. He teaches courses on market research and self-development at several management institutes in India, and has conducted numerous faculty and personality development programmes for institutions and organisations. He currently also acts as a systems and management consultant to management education institutes, and has founded a course on excelling in life and career called IXL.

He loves to write poetry and to guide individuals in shaping their careers. He is an expert faculty member for the Quant and DILR areas, and has helped more than 100 students get into the IIMs and other top B-schools.

Teaching and outreach

He has run career development programmes and motivational seminars for students across streams and levels of education, reaching more than 70,000 students through over 400 seminars on how to excel in career and life.

His own journey

He did his basic schooling in his village and went on to study engineering at SLIET Longowal. During his engineering course he taught students who needed help and gave tuition to juniors. Cracking the CAT in his first attempt took him to IIM Ahmedabad, where he did well both academically and in extracurricular activities, and where Prof. Anil Gupta inspired him to work for society.

With his seniors at IIMA he began working for the development of children, work which has since helped more than 1,000 children from the slums of Ahmedabad into the mainstream. He started Prayaas International School for underprivileged children, which today serves more than 300 students from slum areas.

Sony Goyal (SoGo Sir) at TEDx SGNS Youth

Er. Sony Goyal
IIM Ahmedabad
Director, Mission CAT
Founder, Prayaas

Sony Goyal speaking at a seminarSony Goyal on a panel discussion

Learn directly from SoGo Sir

The SoGo100 batch is capped at 100 students so that every one of them is mentored by him personally.

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