About us
Who we are, who teaches, and how a batch actually runs.
Why we exist
Mission IPMAT is an entrepreneurial venture by IIM Ahmedabad alumni, set up to provide quality education and guidance for management entrance exams. We teach through interactive board technology with regular online and paper-based testing, and we do not compromise on the quality of what is taught.
Over the last 10 years more than 200 students have realised their dream of getting into the IIMs and other top B-schools. The group also runs soft-skill and personality development programmes for companies, institutions and schools.
How we teach: concept, application, testing
Every topic is taught in the same order, and nothing is skipped. SoGo Sir calls it C-A-T, and it is the reason the batches are structured rather than improvised.
- Concept. A pre-class video, then class, so the time with the mentor is spent on the hard part rather than the basics.
- Application. Drill sheets and assignments that push the concept into exam-level questions.
- Testing. Topic tests, sectional tests and full mocks, each followed by a discussion of what to change.
The SoGo100 batch is the fullest version of this: six days a week, two hours a day, capped at 100 students.

Who teaches
The person you will actually be taught by.
Quant and DILR are taught by Sony Goyal, known to students as SoGo Sir. He is IIM Ahmedabad alumnus, has mentored students for these exams for over 16 years, and has run more than 400 career seminars for students across India.
He also founded Prayaas, a social organisation, and Prayaas International School for underprivileged children, which today serves more than 300 students.
What we will not do
- We will not put a number on this website that we cannot back up.
- We will not sell you a batch that does not match your exam or your year.
- We will not hand you between teachers halfway through a course.
Come and see how a class runs
Ask us for the current schedule and the syllabus plan for your exam, and decide after you have seen it.
